City Centre Development Strategy 2015 - 2020
Organisations across Lichfield have jointly developed a new city centre development strategy which has now been approved by all partners.
Download the strategy and action plan
About the strategy
In late 2015/early 2016, Lichfield City Centre Development Partnership asked for people's views on its draft strategy for the city that aims to deliver a 5% growth in visitor spending every year, over the next five years, an extra £46m to the local economy and over 850 new jobs. Thanks to everyone who gave their views. The strategy was formerly accepted by all partners in spring 2016 and is set to be launched formerly later this autumn 2016.
The strategy was created with the help of the Tourism Company, one of the UK’s leading tourism consultancies with town planning expertise. The team interviewed over 20 key organisations and individuals, including local councillors, the Lichfield Garrick, Lichfield Arts, the newly formed Lichfield BID, Lichfield Festival, LEPs, landowners and more.
The strategy will:
- The strategy will replace Lichfield District Council’s current city centre strategy and will be referenced in the district council’s local planning framework.
- Ensure key funders (such as HLF) understand how projects and funding bids fit together.
- Ensure the long-term success of existing and new developments, as well as the city as a whole.
- Maximise opportunities to increase tourism and trade in the city centre area.
- Support combined marketing, branding and promotion within the city.
About the partnership
The Lichfield City Centre Development Partnership will:
- Provide a forum that will enable partners to work together on important issues and developments.
- Enables positive and regular communications on city based issues between key partners.
- Ensures partners are working together or alongside each other to deliver shared goals.
- Provides a forum for local organisations to feed into city centre developments, to ensure they reflect users and local needs.
The full membership of the partnership currently includes:
- Birmingham Chamber
- Lichfield Business Improvement District (BID)
- Lichfield Cathedral
- Lichfield Chamber of Trade & Commerce
- Lichfield City Council
- Lichfield District Council
- Lichfield Diocese
- Lichfield Garrick
- South Staffordshire College
- Staffordshire County Council
- St Mary’s in the Market Square
- Visit Lichfield
Local support for the strategy
The Very Revd Adrian Dorber, Dean of Lichfield Cathedral, commented: “A shared vision for the city is vital if we are serious about it reaching its full potential as a visitor destination that draws people in from across the region, nationally and internationally, supporting hundreds of businesses and jobs. We are home to one of the most awe-inspiring cathedrals in the land, have amazing history and heritage that weaves together stories of Anglo-Saxon warriors, Samuel Johnson, Erasmus Darwin and more. It is only by pulling together through a strong partnership that we can make the most of these assets, whether that’s improving visitor facilities, marketing ourselves better, or joining up to attract funding.”
Cllr Helen Fisher, Cabinet Member for Tourism & Communications at Lichfield District Council, commented: “The city centre action plan will be a key part of the strategy. It will set out the initiatives we will deliver across the city, whether individually or jointly, over the coming years. Not only will it make it clear what we are trying to achieve, it will make joined up working possible, and make attracting funding easier as key organisations – from the Heritage Lottery Fund through to the Arts Council – will be able to see we have a cohesive vision for Lichfield.”
About the Lichfield City Centre Action Plan
The strategy includes an action plan that will guide the developments and initiatives that take place in the city centre over the coming five years.
- It will ensure any newly developed city centre facilities are complementary by facilitating cross partner discussion at key stages of individual projects.
- Assist in bringing forward initiatives that support future city centre activity (in partnership with the Lichfield BID).
- Clearly demonstrate the future direction of city centre initiatives, ownership and timescales.
- Highlight any shared funds that could be applied to joint projects.
- Maximise potential inward investment by demonstrating that partners are working together in a cohesive manner with shared goals.
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