Tourism statistics and plans

  • Tourism is currently the UK’s fifth largest industry, valued at £115 billion.
  • It directly employs over 1.4 million people.
  • UK residents spend £62 billion on tourism products and services.
  • International tourists spend £24 billion.
  • Direct and indirect benefits of tourism are worth 8.2% of GDP
  • Direct and indirect employment of 2.65 million people
  • Tourism is worth more than the UK’s manufacturing sector.
  • More than the UK’s engineering sector.
  • It’s estimated that the tourism industry could provide an additional 164,000 jobs and an extra £27 billion of revenue by 2018.
  • Tourism currently supports c. 200,000 SMEs.

So, what’s tourism worth in Lichfield District?

Our statistics suggest that around 3 million people visited Lichfield District last year, spent an estimated £96 million pounds and directly supported over 2,300 local jobs. This is backed up by academic modelling (Cambridge) carried out by Enjoy Staffordshire.

That said, we know that tourism statistics aren’t a fine art, so we create a chart that is easy to compare and contrast, and one that’s easy to adapt to fit your needs. We work with our partners to gather the information, to make sure it’s up to date and correct.

We collect both attraction statistics (direct visitor numbers), as well as car park and arrival statistics (bus/train etc). These are listed separately on the statistics spreadsheet.

Different areas handle arrival statistics differently – some include them in overall visitor numbers, others don’t. If you include arrival statistics in our overall visitor numbers, our figures go up, and Lichfield District attracts over £5 million visitors.

Either way, tourism is a major economic driver in Lichfield District and is something the district council and our partners are proud and committed to support.

Lichfield District tourism statistics

Visit our LDTA website to download our latest statistics.

We update our statistics every summer for the previous year, so 2015’s statistics will be available in summer 2016.

If you are a tourism provider and want to add to our statistics, please contact Jonathan Oates on 01543 308210 or email jonathan.oates@lichfielddc.gov.uk

Other local statistics

Download our latest (2014) and previous CAMBRIDGE assessments carried out on our behalf by Enjoy Staffordshire.

We are also feeding into a new STEAM model assessment that is being carried out across the Greater Birmingham Region and we’ll keep this section updated when the reports are published.

Our plans

Download our latest Tourism Service Plan to find out more about what we will deliver this year and how we support tourist businesses across the district.

Our work also supports the emerging Lichfield City Centre Development Strategy 2015 - 2020 which aims to grow tourism by 5% annually and generate an additional £46 million for the local economy. Find out more about the Lichfield City Centre Development Strategy.

We have also fed into the GBSLEP Visitor Economy Strategy and the Staffordshire Hoard Trail Marketing Strategy July 2014.

For more information please email elizabeth.thatcher@lichfielddc.gov.uk

Staffordshire’s strategy

We work closely with the team at Destination Staffordshire (Enjoy Staffordshire) and our work dovetails into the work to attract people to the wider region. To find out more about Destination Staffordshire, visit their trade website or download the Staffordshire County Council Tourism Strategy 2012 – 2014, which is published by Staffordshire County Council.

Greater Birmingham strategy

We work closely with the teams across Greater Birmingham (as part of the newly formed GBSLEP). The Visitor Economy Strategy for Greater Birmingham was published by the GBSEP in December 2015. It highlights Lichfield as a key destination and includes reference to Lichfield Cathedral’s vision, the National Memorial Arboretum and to Drayton Manor. Download the GBSLEP Visitor Economy Strategy. For more information email tim.manson@marketingbirmingham.com


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Phone our contact centre: 01543 308 000
District Council House, Frog Lane, Lichfield, Staffs, WS13 6YY

If you need to contact a team direct, please visit our contacts page for team phone numbers and email addresses.

Opening times

Our main reception at Frog Lane in Lichfield is open Monday - Friday, 8.45am - 5.15pm.

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