Advice for businesses - Coronavirus (COVID-19)

A COVID-secure tourism industry standard

VisitEngland and VisitBritain have launched a new industry standard to help tourism businesses reassure customers they are COVID secure.

The UK-wide ‘We’re Good to Go’ standard is free to apply for via VisitBritain’s website.

The goal of the consumer mark is to provide confidence for businesses, attractions and destinations, as well as reassurance to local residents and visitors that clear processes are in place and that as a business you are good to go.

Businesses that have read and implemented the government’s COVID-19 reopening guidance, that have understood the guidance from Public Health England, and have a COVID-19 risk assessment in place, can apply for the industry standard mark by completing a self-assessment through the VisitBritain online platform. This includes a checklist confirming all the necessary processes have been put in place.

Once completed, businesses will receive a certification and the We’re Good To Go mark to display on their premises and online.

There is also an alert system for all those signed up to the standard that ensures they are notified if there are any changes to official guidance as well as a call-handling service to provide support.

Find out more about the new industry standard and how to apply on VisitBritain’s website.