Lichfield city centre masterplan – delivery plan 2021-2026

Purpose

It is important that the delivery plan reflects the overarching aims and objectives of the city centre masterplan and that any development proposals that duly come forward are in line with the ethos set out in the latter document.

The outputs that will be envisaged by the delivery plan will be informed by the objectives contained within the masterplan.

The aim of the objectives are:

  • Firstly to help capture and address identified issues relating to the city centre.
  • To help underpin projects and proposals set out in the masterplan and how they contribute towards addressing those identified issues. 

These objectives and the potential outputs are detailed below:

A strong historic core

Aims

  • To protect, value and enhance the historic fabric and environment of the city centre
  • To ensure development proposals conserve and enhance existing heritage assets and their wider setting
  • Protection of existing views towards the cathedral

Project/strategy link

  • Public realm strategy
  • Pedestrianisation project
  • Car parking strategy
  • Birmingham Road Gateway
  • District Council House
  • Bird Street Courtyard

Potential output/outcomes

  • Creation of high quality public spaces
  • Positive townscapes created through new development
  • Protection of existing heritage assets
  • New mix of leisure, residential, community and commercial development
  • Increased economic prosperity
  • Increased visitors and footfall
  • Increased dwell times

Complementary & supporting uses

Aims

  • To attract demand for new complementary uses to strengthen the existing mix of city centre uses
  • Housing diversity in new developments
  • Vibrant city centre which is populated at all times of the day and into the evening

Project/strategy link

  • Residential study
  • Tourism strategy
  • Birmingham Road Gateway
  • District Council House
  • Bird Street Courtyard
  • University West Car Park

Potential output/outcomes

  • Longer visitor stays
  • Creation of key destinations within the city centre
  • Delivery of new housing of mixed tenure and type
  • New mix of leisure, community and commercial development
  • Increased economic prosperity

Welcoming gateways

Aims

  • To ensure that the transition from being a passenger to a pedestrian is efficient, safe and welcoming
  • To provide clear, legible signage and wayfinding across the city centre
  • To make the city centre easy to understand through public realm improvements
  • Enhancement to public transport facilities

Project/strategy link

  • Public realm strategy
  • Pedestrianisation project
  • Connectivity strategy
  • Car parking strategy
  • Birmingham Road Gateway
  • Birmingham Road Corridor
  • Lichfield Transport Hub

Potential output/outcomes

  • Increased visitor numbers
  • Increased satisfaction by pedestrians moving around the city centre
  • Ease of use of public and private transport options into/out of the city centre

Vibrant Streets and Spaces

Aims

  • Protection of important public spaces
  • Extension of provision of landscaping and civic spaces
  • Delivery of development parcels capable of delivering a strong pattern of land uses and activities

Project/strategy link

  • Public realm strategy
  • Pedestrianisation project
  • Birmingham Road Gateway
  • Bird Street Courtyard
  • Birmingham Road Corridor
  • Lichfield Transport Hub
  • Bird Street Walk
  • Circular Minster Pool Walk
  • Pedestrian priority streets
  • Signage & wayfinding

Potential output/outcomes

  • Increased dwell time
  • Visitor satisfaction
  • Increased economic prosperity
  • Transport improvements within and around the city centre
  • New mix of leisure, residential, community and commercial development

Quality accessible environment

Aims

  • Improvement of pedestrian and cycle routes and wayfinding
  • Improve safety for pedestrians via pedestrian priority streets
  • Ensure safe and effective servicing arrangements

Project/strategy link

  • Public realm strategy
  • Pedestrianisation project
  • Car parking strategy
  • Connectivity Strategy
  • Green infrastructure strategy
  • Birmingham Road Gateway
  • Bird Street Courtyard
  • University West Car Park
  • Birmingham Road Corridor
  • Lichfield Transport Hub
  • Bird Street Walk
  • Circular Minster Pool Walk
  • Pedestrian Priority Streets
  • Pedestrian walkways & linkages
  • Signage & wayfinding

Potential output/outcomes

  • More people walking and cycling
  • Improvement of health and wellbeing
  • Increased dwell time
  • Less pedestrian/vehicle conflict
  • Improved air quality
  • Sustainable leisure, residential, community and commercial development

The green & sustainable city

Aims

  • Maintain, enhance and extend the network of open spaces and landscaping within the city centre
  • Use of sustainable forms of travel
  • New buildings to be environmentally friendly utilising innovative building construction methods

Project/strategy link

  • Green infrastructure strategy
  • Pedestrianisation project
  • Public realm strategy
  • Car parking strategy
  • Connectivity strategy
  • Residential studies
  • Birmingham Road Gateway
  • District Council House
  • Bird Street Courtyard
  • University West Car Park
  • Birmingham Road Corridor
  • Lichfield Transport Hub
  • Circular Minster Pool Walk

Potential output/outcomes

  • Reduction in air pollution
  • Improvement to peoples physical and mental health
  • Protection against climate change
  • Providing comfort in urban environments
  • More people walking/cycling
  • Increased dwell time
  • Increase biodiversity net gain
  • Innovations in developments such as use of SUDs, design features and construction methods to reduce energy demand
  • More people walking/cycling/using public transport
  • Sustainable mix of leisure, residential, community and commercial development