With coronavirus restrictions slowly being lifted, we are working to make sure residents are confident visiting their local high streets.

As part of the Reopening High Streets Safely project, which is being funded by the European Regional Development Fund, we gave launched a #LoveLocal campaign.

It promotes Lichfield city and Burntwood town centres and other high streets across the district, while reinforcing messages around social distancing.


The #LoveLocal campaign features posters, banners, social media ads, information leaflets, as well as queue waiting stickers and window vinyls for local businesses to use.

We have started to fill our library of resources for local shops or businesses across the district to use, and the council’s information officer will also be distributing materials to businesses based in Lichfield and Burntwood.

This is just the first phase in making the district’s commercial areas covid-secure, and more measures will come forward in the coming months.

European Regional Development Fund

The project has received £92,501 of funding from the England European Regional Development Fund as part of the European Structural and Investment Fund’s Growth Programme 2014-2020

The Ministry of Housing, Communities and Local Government is the managing authority for European Regional Development Fund.

Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations.