Casting call for Lichfield and Burntwood retailers as part of #ShopSafelyInStaffs

Shop safely okay?

Retailers and associated businesses across Lichfield and Burntwood have an opportunity to see their company included in a special video project to entice shoppers back to the high street.

A montage of ‘selfie’ style clips will be edited into a one-off showcase, demonstrating how people across the district can #ShopSafelyInStaffs.

The project is part of a drive by Stoke-on-Trent and Staffordshire Growth Hub, working in partnership with Lichfield District Council, to support residents returning to town centres as the government lockdown eases.

Nicola Kent, Growth Hub Manager, said:

“We are now in a transition period as lockdown restrictions ease.

“Businesses across Lichfield and Burntwood have taken steps to ensure their staff and customers are safe and welcoming shoppers back, with a range of protective measures and protocols in place, as well as new business models, such as click/call and collect.

“To boost confidence and support the local economy, we are now encouraging those businesses which have taken such steps to highlight what they have to offer and demonstrate how we can all #ShopSafelyInStaffs.

“Staffordshire is an amazing county and it’s really important that we support the businesses on our doorstep and keep it local.”

The Growth Hub acts as a focal point for businesses in the Stoke-on-Trent and Staffordshire Local Enterprise Partnership area, driving strong, sustainable business growth and offering co-ordinated programmes, networks and groups alongside signposting to specialist information, advice and services.

Nicola added:

“We have a dedicated Covid-19 section on the Growth Hub website, which summarises the issues that businesses need to consider and provides up-to-date information and advice to help companies plan their processes throughout the easing of lockdown and beyond.

“We also have a dedicated team of Growth Hub Advisors, who can support businesses during this time.”

The #ShopSafelyInStaffs video will help inform shoppers how they can stay safe and support the businesses that trade on their doorstep. A simple guide to creating a ‘selfie’ video clip for inclusion in the showcase is available online.

Cllr Liz Little, Lichfield District Council’s Cabinet Member for Major Projects & Economic Development, said:

“It’s fantastic to see our high streets starting to reopen, and we’re really keen to spread the message for everyone to support their local economy and shop local.

“I am sure the videos will really showcase how much our commercial centres have to offer and reinforce the message that we are back in business, albeit with social distancing measures in place.

“We are proud to be supporting our local town and city centres and will continue to work with businesses to make sure social distancing and other public safety measures are put in place and promoted.”

Those taking part can submit their selfie video clip, which should be no more than 30 seconds long, via MailBigFile or WeTransfer to Becky Parker, Stoke-On-Trent and Staffordshire Growth Hub:

The Stoke-on-Trent and Staffordshire Growth Hub offers a wealth of support and resources for businesses online at as well as offering a newsletter and business helpline: 0300 111 8002.

Published: 19 June 2020