Canals Trust boosts fundraising with community lottery
Six months after it first launched, we find out how a local good cause is putting the fun in fundraising with the help of Lichfield Community Lottery.
Lichfield and Hatherton Canals Restoration Trust was one of the first good causes to sign up to be a part of Lichfield Community Lottery.
This is the lottery that was launched by Lichfield District Council in April, which sees 60p from every £1 lottery ticket go to good causes in Lichfield District. Players simply go online to the Lichfield Community Lottery website and choose which local cause they want to support.
So far the Canals Trust has raised more than £4,000 with Lichfield Community Lottery thanks to its supporters. This money will be spent on reinstating the historic Lichfield Canal for the benefit of the community.
Christine Howles, Communications Director at Lichfield and Hatherton Canals Restoration Trust, said:
"I first heard about the new lottery from a tweet by the leader of the council, and was very excited to find out how it would work, so I signed up for the online introduction session and wasn't disappointed.
“I only got halfway through the session and signed up there and then. It was very easy to sign up online, set up the profile for our charity, and then wait with anticipation for launch day. We can login to our easy-to-use lottery admin panel and it's full of useful information about how many supporters we have week on week and how many of them win. We also get our customisable leaflets and social media graphics, which are updated regularly, so it's easy for us to promote through our channels.
“When launch day came, we started promoting our page through social media and to our members, and we immediately had people signing up. By the time of the first draw, we'd increased our supporter target several times and had 151 supporters. We were very pleased to see four of those win a prize in the first draw and we've had winners almost every week - but no jackpot wins yet. We're keeping our fingers crossed that one of our growing number of supporters will win the jackpot one day.”
Of how the money will be spent, Christine went on to say:
“The money raised is vital to us as it's a regular monthly income and a pretty consistent figure exceeding £300 each month, with the potential to increase as we continue to promote the lottery.
“It is going towards our restoration funds to buy the materials we need to restore the Lichfield Canal. It has been such a welcome boost as we've seen building material costs rocket over the last year while our usual fundraising activities had to be paused due to covid.
“I'd recommend any local good cause to sign up. With a simple registration process and then a regular income stream, it's a win-win for any charity."
Councillor Richard Cox, Cabinet Member for Community Engagement, commented:
“It’s absolutely wonderful to hear the Canal Trust’s positive experience of being a part of Lichfield Community Lottery. They work to raise the profile of the lottery and boost their supporters, which you can really see in the amount of money they raise each week.
“We are proud to have signed up 50 local good causes to the lottery in the first six months, and they are now benefitting from extra funding. However, we are keen for more clubs, charities and groups to come on board. It’s such a simple way to add to your fundraising efforts and offer people a fun way to support your good cause.”