Enjoy the Christmas season in Lichfield city centre with free festive storytrail for all the family on your smartphone

The AR storytrail launches this Sunday.
Hannah Mckenzie and Dan Ingleby of the Lichfield Garrick and Kate Kinson of The Webb Hotel Group look forward to Sunday’s launch of the new AR storytrail.

There’s a Christmas treat for all the family to enjoy in Lichfield city centre this festive season in the form of a new augmented reality storytrail.

This innovative experience, which is accessed via a smartphone, sees players guided by a group of superheroes called Luminauts as they progress their search for missing Christmas presents and release cheeky Christmas imps that burst into life on the screen in AR.

Hunt For The Lost Toys, which runs from this Sunday 27 November until the New Year, is located at ten stops around the city centre with players choosing what happens in their story experience and has been produced by Visit Lichfield in collaboration with High Street Safari.

The trail works on any smart device without the need for download and while it has been designed so there is no need to enter venues some participating businesses are offering discounts and vouchers.

The trail takes forty-five minutes to complete but can be done in more than one visit. It is free to take part and a digital fun pack awaits everyone who finishes it.

Councillor Iain Eadie, Lichfield District Council’s Deputy Leader and Cabinet Member for Economic Growth and Development said:

“This story trail is a great feature of Lichfield’s Christmas offering and encourages the whole family to get out of the house and walk in the city centre.

“We hope it gives the children something to make shopping fun and that they enjoy the hunt for the lost toys!”

To find out more about the trail, visit the High Street Safari website website

Published: 24 November 2022