Lichfield’s commitment to offering the safest and most vibrant night-time economy in the region backed by partnership bid for Purple Flag status

A picture of the Purple Flag poster.
Purple Flag status is awarded to towns and cities that are safe, diverse, vibrant, appealing, well-managed and offer a positive experience to consumers.

Lichfield District Council and its key partners are seeking recognition for the safety and vibrancy of the city in the evening by bidding for the prestigious Purple Flag status.

The accreditation, managed by the Association of Town and City Management, is awarded to towns and cities that offer a diverse and dynamic mix of dining, entertainment and cultural experiences at night while prioritising the safety and wellbeing of both residents and visitors.

Lichfield, renowned for its variety of pubs, restaurants and independent shops, also boasts a rich cultural heritage with numerous venues hosting evening events catering for a variety of interests.

Last month key stakeholders gathered for the inaugural meeting of the Purple Flag Working Group to commence a bid for the status. They include representatives from Lichfield District Council, Staffordshire Police, Staffordshire Fire and Rescue service, Lichfield City Council, Lichfield Chamber of Trade and Commerce, Lichfield Garrick Theatre and The Hub at St Mary’s who will work together to maintain Lichfield as a safe evening environment and submit an application for Purple Flag status later this year.

Lichfield District Council’s Cabinet Member for High Streets and Visitor Economy, Councillor Janice Silvester-Hall, said:

“Our partnership is dedicated to fostering a safe and enjoyable atmosphere in Lichfield city centre, ensuring that evenings out are safe and enjoyable for everyone.

“Achieving Purple Flag accreditation would not only help showcase Lichfield’s evening attractions, its pubs, restaurants and venues but it would underscore our shared commitment to encouraging people to enjoy themselves responsibly.”

Published: 29 February 2024