Trader Information & Applications
Pitch Types & Fees
Pitch fees vary by festival length and location.
Standard Pitches
Located across the city centre festival footprint.
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Spring Festival (2 days): £400
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Summer Festival (3 days): £550
Premium Pitches
Premium pitches are positioned in high-profile locations in and around Market Square, offering:
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Maximum visibility
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The highest footfall across the festival site
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Proximity to key entertainment and activity areas
Premium pitches are limited and allocated at the discretion of the Events Team.
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Spring Festival (2 days): £650
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Summer Festival (3 days): £800
Trader Selection & Expression of Interest
Submitting an application is an expression of interest, not an automatic confirmation of a pitch.
To ensure a high-quality and balanced festival experience, pitches are awarded by the Events Team based on:
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Product quality and uniqueness
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A strong mix of food, drink and artisan traders
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Local and regional representation
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Avoiding duplication of similar offers
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Suitability for pitch size and location
This approach allows us to create the best possible event for visitors while supporting a diverse range of traders.
Application Requirements
All trader applications must include:
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Public Liability Insurance with a minimum cover of £5 million
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A 5-star Food Hygiene Rating
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Full details of products and trading setup
Key Dates
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Applications close: Friday 13 February 2026
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Trader confirmations issued: week commencing 9 March 2026
Successful traders will receive full event information, including site maps, set-up times and event guidance once pitches are confirmed.
Apply Now
Lichfield Food and Drink Festival 2026 – Collaboration
Contact Us
If you have any questions before applying, please contact the Events Team: events@lichfielddc.gov.uk