Lichfield company backs Beacon Awards to highlight the district’s best businesses and community heroes

Pool House Group is sponsoring the Beacon Awards.
Staff from Pool House Group which is sponsoring the Beacon Awards.

An established financial planning company has pledged its support for Lichfield District Council’s Beacon Awards which will recognise the district’s star businesses and community-minded organisations and individuals later this year.

Pool House Group has become the principal sponsor of the awards set to take place at a gala presentation at the National Memorial Arboretum near Alrewas in October.

Entries and nominations are invited until 31 July for the awards, the categories for which are as follows:


  • Independent Business of the Year
  • Customer Service Award
  • Tourism and Hospitality Business of the Year
  • Apprentice/Young Businessperson of the Year
  • Employer of the Year
  • Large Business of the Year
  • Small Business of the Year
  • Best Sustainable Business
  • Entrepreneur of the Year
  • Lichfield Shining Light – District Legacy Award
  • Community Hero
  • Charity or Social Enterprise of the Year


Pool House Group, a Chartered firm of financial planners based in Lichfield’s Dam Street, ‘helps clients make well-informed decisions about the financial journey throughout the different stages of their life’.

The company offers a range of financial services for individuals regarding investments, pensions, mortgages and protection and also to businesses around workplace pensions, group insurance, business protection and trustee services.

Fiona Haigh, Operations Director at Pool House Group, said:

“We are very proud of our business and believe that we have a great team of individuals who work together to deliver great service to our clients.

“We like to participate in local events and support the local community through charitable work.

“We have and continue to sponsor the Lichfield 10K amongst other organisations and events.

“We feel that the Beacon Awards are a great way of showcasing local businesses across the Lichfield District and we are delighted to be the main sponsor.”

The Leader of Lichfield District Council, Councillor Doug Pullen, said:

“There are a wide variety of brilliant businesses and community groups and many community-minded people operating across the Lichfield District and with the Beacon Awards, we have an opportunity to put them in the spotlight.

“We have already received some very worthy entries and would be delighted to receive more before the deadline on 31 July.

“I’d like to thank Pool House Group for its sponsorship and would encourage other businesses to support what is going to be a fantastic event later this year.”

For full details of how to sponsor, enter or nominate a business, or individual/organisation for a community award visit the Beacon Awards website

Published: 15 June 2023