Frequently Asked Questions (FAQs)
Is this application first come, first served?
No. Submitting an application is an expression of interest. Pitches are awarded by the Events Team to ensure a balanced, high-quality mix of traders across the festival, taking into account product type, locality and overall event layout.
Can I apply for one festival or both?
Yes. You can apply for either the Spring Festival, the Summer Festival, or both in one form. Please indicate your preference clearly on the application form.
What is the difference between standard and premium pitches?
Premium pitches are located in prime, high-footfall areas in and around Market Square. These locations benefit from greater visibility and proximity to key entertainment and activity zones. Premium pitches are limited and allocated at the discretion of the Events Team.
Can I request a specific pitch location?
You may indicate a preferred pitch type (standard or premium), but specific locations cannot be guaranteed. Final pitch locations are determined by the Events Team based on event layout, safety requirements and trader mix.
How are traders selected?
Trader selection is based on:
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Quality and uniqueness of products
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Creating a balanced mix of food, drink and artisan traders
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Supporting local and regional businesses
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Avoiding duplication of similar offerings
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Suitability of trading setup for the event footprint
When will I know if my application has been successful?
All applicants will be notified early March 2026. Successful traders will receive confirmation along with full event details, including site maps, set-up times and event guidance.
What happens if my application is unsuccessful?
Due to space limitations, not all applications can be accepted. Unsuccessful applicants may be placed on a reserve list and contacted if a pitch becomes available.
Do I need to trade for the full event?
Yes. Traders are expected to trade for the full duration of the festival dates they are accepted for, including all advertised opening hours (10:00 – 16:00)
What documentation do I need to provide?
All traders must hold:
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Public Liability Insurance with a minimum cover of £5 million
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A 5-star Food Hygiene Rating
Additional documentation may be requested closer to the event.
Are vehicles allowed on site during the event?
No. Vehicle access is restricted during event opening times. Full access and set-up arrangements will be provided to successful traders in advance.
Who do I contact if I have further questions?
For any queries, please contact the Events Team: events@lichfielddc.gov.uk
I’m a community organisation, performer or group – can we get involved?
Yes. We welcome interest from community organisations, performers, musicians, charities and local groups who would like to get involved by providing entertainment, demonstrations or fringe events as part of the Food & Drink Festivals. Please contact the events team.