Benefits of trading
Trading at the Lichfield Food & Drink Festivals offers businesses the opportunity to be part of a trusted, high-profile city centre event with strong footfall and a proven audience.
High footfall & strong audiences
The festivals attract large, diverse crowds, including residents, day-visitors and tourists. This provides excellent opportunities for:
- Direct sales
- Brand exposure
- Customer engagement
- Repeat business beyond the event
Prime city centre location
The festivals are delivered across Lichfield City Centre, benefiting from:
- A compact, walkable layout.
- Busy shopping streets and public spaces.
- Proximity to pubs, cafés, restaurants and cultural attractions.
- A city with a strong track record of hosting major event.
- Excellent transport links.
- Lichfield is easy to reach for visitors and traders alike, with:
- Direct rail connections to Birmingham, London and the wider West Midlands
- Strong road links via the A38, A5 and M6 Toll
- City centre car parks and public transport access
A well-managed, professional event
Delivered by Lichfield District Council, the festivals benefit from:
- Experienced event management and stewarding
- Clear trader guidance and communication
- Robust safety and event planning
- A supportive, professional approach to traders
Community-led
The festivals are run as community events, creating a welcoming atmosphere that encourages visitors to stay longer, explore more and support traders.
Support for local and independent businesses
We actively aim to:
- Showcase local and regional producers
- Support independent and start-up businesses
- Maintain a diverse, high-quality trader mix
This approach helps ensure a varied and engaging festival offer for visitors and strong outcomes for traders.
