Fees and how to register your interest

If you would like to trade at our Spring Food & Drink Festival on 16 & 17 May 2026 and our Summer Food & Drink Festival on 29, 30 & 31 August you will need to apply online.

The deadline for registering your interest to trade is Friday 13 February 2026. 

Trader requirements

All trader applications must include: 

  • Public liability insurance with a minimum cover of £5 million.
  • A minimum 5-star food hygiene rating (if applicable) which must be current at the time of trading and, where applicable, specific to your mobile unit.
  • Full details of products and trading setup.

Pitch type and fees

Pitch fees vary by festival length and location. 

Pitch type Location Spring festival - Two day event Summer festival - Three day event
Standard pitch Located across the city centre festival footprint.  £400 + VAT £550 + VAT
Premium pitch Market Street & Conduit Street (around Market Square) £650 + VAT £800 + VAT 

Notes:

  • Premium pitches offer high visibility and maximum footfall.
  • Premium pitches are limited and allocated at the discretion of the events team.

Street trading fees

Item Spring festival - Two day event Summer festival - Three day event Notes
Street trading consent £30 £40 The street trading fee will be added to your invoice and is additional to the pitch fees.

Please note: Lichfield District Council does not provide generators, power supplies, cabling or cabling covers - these are the responsibility of each trader. Only silent or low-noise generators are permitted on site.

Register your interest in trading

Trader selection 

Registering your interest is not an automatic confirmation of a pitch. To ensure a high-quality and balanced festival experience, pitches will be awarded by the events team based on: 

  • Product quality and uniqueness.
  • A strong mix of food, drink and artisan traders.
  • Local and regional representation.
  • Avoiding duplication of similar offers.
  • Suitability for pitch size and location.

This approach allows us to create the best possible event for visitors while supporting a diverse range of traders. 

Successful traders will receive full event information, including site maps, set-up times and event guidance once pitches are confirmed. 

If you have any questions before applying, please contact the events team at events@lichfielddc.gov.uk