Hire a park/open space for an event

The Frog Lane termporary events space is located on the site of the former Birmingham Road multi-storey car park, and is accessed from the bus station or Frog Lane (next to the Lichfield Garrick).

The events space features two lawned areas with perimeter banks on one area, offering a great place to sit. 

It also features a central hard standing area, with statuesque tree planters, and is perfect for outdoor eating events, performances and more. 

The site can be accessed through a gate from Frog Lane with vehicles.

Pricing and discounts

We offer a commercial rate and a community rate for park hire. We also offer discounts, using a discount calculator, to event organisers of larger scale events - find out more about our discount calculator. 

If you are planning to host an event in a district council owned park, and your event will:

• be open to the public and likely to attract more than 499 people at any one time during the advertised opening hours.
• involve one or more consented activity (street trading, alcohol or entertainment) or may require a formal road closure.

You will need to express an interest first. 

Commercial rates

Commercial fees are charged to all profit making organisations. 

*Hire fees are charged for part or all of a full day. 

**Set up and take down fees are charged where set-up is required before or after the day of the event.

Community rates

Available to non-profit organisations, charities and community groups only, subject to the discretion of the council. 

*Hire fees are charged for part or all of a full day. For community/charity events only, if you only require a shorter period, we may consider a reduced fee, depending on other expressions of interest. Please contact the events team to discuss.

**Set up and take down fees are charged where set-up is required before or after the day of the event.

If you have any questions about our fees, please call our event officers on 01543 308168 for a chat or email the events team, or find out how to book this park for an event.

Please note:

• Due to the newness of the lawns/turf, any hirers wishing to bring heavy vehicles on site in summer 2025 will have to use tracking to prevent site damage. This will be at the event organiser's own costs.  
• The width of the gate into the space is 3.8m and there is a tight turning circle. 
• There are underground services that may impact vehicle movements across the site - we will discuss these at time of booking enquiry based on the activity event organisers wish to deliver.
• Event organisers can move the planters, but this is at the event organiser's own costs and specialist machinery will be required to limit damage to trees/hard landscapting. Event organisers will need to be insured to deliver this activity and will be responsible for meeting all costs associated with safely moving the trees and the costs of any damage caused through the movement to either planter or plants/trees. 
• Weight of the tree planters - 7 tonne, including topsoil, gravel, trees and planter.
• Nearest electrical point is the ex Debenhams site or the retail units - organisers will need to seek permission for use.